Making a living
You are not going to suddenly start making a living solely from your new website unless you are very hardworking and very lucky. There are too many websites already out there doing what you are going to be doing. This may have been possible in the past, but there’s competition these days.
If you are starting an e-commerce site…
Then things will be slow to start with, but you can help the situation.
You need visitors to the site. The more visitors, the more potential sales.
If your site is just a website about your company…
Then your site is just a window on your business and the total number of visitors is less important.
You need the right type of visitor to the site. One good visit can mean a new client which may make you lots of money.
Don’t focus on getting lots of hits, quality is what you need.
How to improve things
Use the blog, add news, info, special offers to your blog to increase traffic, give people a good reason to visit your site.
Use WordPress Jetpack to automatically post on facebook, twitter, Tumblr, google plus, LinkedIn. This takes no extra time and can significantly increase your traffic.
Write unique content on your pages and blog, Search engines thrive on new information.
Correctly format your pages with the correct search engine optimisation information. Tell the search engines what your pages are about.
Correctly name your images, and give them informative alt tags.
Appearing in search engine results
Q. Why should your new website appear above already established websites, who do the same thing and have been around for ages?
A. It shouldn’t.
You can’t force your way to the top of a search page and I won’t help you do this. You can get to the top of a search page if your content is relevant to that specific search (If it isn’t then Google has failed and I’m pretty sure they won’t).
If your new site was suddenly listing at the top of your chosen search result, then the same would happen for the next new guy and so on.
But we can improve your chances of getting to the top of specific searches, by adding the correct search engine optimisation information, and relevant pages for relevant search terms.
If you are a Website Designer based in Loughton Essex (like me) then when someone searches Website Design Loughton I’d expect to be somewhere on the 1st page (click the link and test it).
Working on the site
You don’t have to do anything to your site once it’s up and running, but you can, and you should.
You can, because the site I will build will allow you to change whatever you like.
You should, because the search engines like change, they like to see relevant content and activity.