Choosing a logo for a brand is one of those things that should never be done rashly. The logo is the face of a company, and the more attractive this face is, the bigger the chances of a brand being widely recognisable and successful. Over the years, design trends have changed, with some brands staying loyal to their logos for decades, and others changing it according to trends in the market.
A brand logo is never ‘love at first sight’, but hard work which comes from a balance of graphic designers, company executives, and customers. If a logo fails to deliver an instant association with the brand/product, then no matter how many marketing campaigns there are ahead, the brand can slip on a path to failure. However, creating a new logo will only work if it’s necessary to change it. Logos are something that customers take for granted, but once they are changed there can be an outcry for old ones, meaning new is not always better…
Read more from the source: The Power Of The Logo