So you want to send an email or newsletter to a few people, just one or two, or to many people, friends, clients etc.

Let’s show a few examples.

For emailing people you know, who are in your address book, people who may expect an email FROM you.
For fewer than 20ish recipients.

TO
If the email is TO one person – use the TO field for the one person
If the email is TO two people – use the TO field for the two people
and so on…

TO & CC (Carbon Copy)
If the email is TO one person but also useful for another person – use the TO field for the main person and the CC field for the other.
the start of the email should be addressed to the main person, so the other person can quickly see that they are not the main recipient.
Personally, I don’t read emails that are not specifically addressed to me, I save them in the client’s folder for later use, when needed.

TO & BCC (Blind Carbon Copy)
If the email is TO one person but also to be seen by another person, but you do not want the main person to see the other person’s address – use the TO field for the main person and the BCC field for the other.
I often BCC myself so that I have a copy of the email, for example, if I am writing a quote.

Always write a clear subject as this make the email easier to locate later.
an email subject ‘Re: Fw: Re: an earlier email subject’ is just a total pain.

For emailing people you know, who are in your address book, people who may expect an email FROM you.
For more than 20ish recipients.

You may decide to use the BCC field so that the recipients don’t see the addresses of the others… DON’T
An email with many BCC recipients is likely to be seen by most email providers as a spam email.
This defeats the object of making an announcement this way.

So how do we send an email to many people?
We use a Mailout / Newsletter system of some sort.

flymedia advises (and uses) the following:
1. MailPoet WordPress Plugin
2. Mailchimp

Both are free to use for small numbers of recipients (fewer than 2000) which is fine for most people and businesses.

Both work, in the same way, they send ONE email to ONE person and automatically repeat this for the whole email list.
This avoids any issues with being seen as spam, whilst still keeping the anonymity of one recipient from another.

Both can be used as a newsletter sending system.

MailPoet ONLY works if you have a WordPress website
MailChimp works but itself, you do not need a website.

If you are thinking of using one of these systems to send a newsletter, be aware…
If the person didn’t sign up to your list, then you are a spammer.
If you bought a list of addresses, then you are a spammer.
If you are using your collected addresses from your address book, then you are a spammer.
if you are using addresses from another legitimate email list you have, then you are a spammer.
If you don’t give the person a way to opt out, then you are a spammer.

flymedia can help you if you are thinking of sending any sort of mailout or newsletter, we know the right and wrong ways to do this and can advise accordingly.
Get in touch if you need help