7 Simple Rules to Better Explain Web Design to Your Clients.
1 – Manage expectations up front
2 – Make it a problem and solution scenario
3 – Explain that you are the expert
4 – Web design must be goal oriented
5 – Offer choices, get continuous feedback and involve your client in the process
6 – Present in phases
7 – Be firm but nice
Designing a company website can be incredibly intricate and stressful. We look at seven simple ways to explain web design to clients to get better results!
Source: 7 Simple Rules to Better Explain Web Design to Your Clients