This is a basic ‘how to’ guide and only 5 points long, so give it a quick read.

It’s a good introduction to the beginning of what some people will see as the best thing you ever did and others will see as a waste of time.
In my experience the more you understand about social networks and their benefits, the more you will get out of them.

Building a marketing campaign around social media is not an event, it’s a long, long process.

Source: 5 Musts Before Launching Your Social Media Marketing Campaign